Jojo Fermin

Background

About Jojo Fermin

Transformational Senior Marketing and Business Leader with 20 years of leadership across marketing, business strategy, and operations—trusted by both startups and industry leaders to drive growth, profitability, and transformation. I bring a unique blend of C-level strategic marketing expertise and general management acumen, shaped by cross-sector experience in telecom, FMCG, aviation, agribusiness, tech, and healthcare. My track record spans market launches, business turnarounds, brand building, and digital transformation—backed by a sharp commercial instinct, grounded customer insight, and systems-level thinking. Now proudly building my leadership journey in Canada as a Permanent Resident, I’ve already delivered regional impact—securing $12.5M in grant funding in just 6 months at the City of Brandon and driving subscriber and ARPU growth at Westman Communications. At my core, I’m a builder—of brands, teams, systems, and growth engines. I've led multi-department organizations through complex transformations, product innovations, and high-impact strategic pivots. My leadership is rooted in strategic clarity, data-informed decisions, cross-functional collaboration, and a deep commitment to building customer value. Whether launching an airline, scaling a telecom brand, turning around declining businesses, or driving e-commerce growth, I bring clarity, sharp commercial instinct, and cultural fluency. Let’s connect if you're looking for a senior leader who delivers measurable impact across both marketing and business strategy.