Joleen Whittaker

Background

About Joleen Whittaker

ATTENTION The new currency of our digital era. With it, companies and individuals alike can skyrocket revenue, change social norms, and affect mass consumer psychology. And there is no end to the swamp of competition—from small businesses to conglomerates and even influencers—scrambling to grab just a few moments of it. In such a busy online environment, how do you stand out in the swell of digital noise? How can you attract the right attention in a meaningful and valuable way? Over the years I have worked with large publicly listed companies and small independent businesses and, no matter the size, success in the digital landscape comes down to three core areas of focus: → understanding deeply who your audience is → offering a product or service of value, and → communicating a clear message that converts These core principles should drive the marketing decisions. Notice how there was no mention of Facebook, LinkedIn, or TikTok? That’s because, at its core, successful digital marketing isn’t about the platform. It’s about understanding your audience, offering a valuable product or service, and communicating clearly the value of it. I spend my days helping businesses stand out in the noisy marketplace by implementing these principles. What project are you working on right now? Let’s connect!