Jon B.

Background

About Jon B.

I currently serve as the Head of Marketing for LiveWire; a publicly traded electric vehicle company on the New York Stock Exchange, with majority ownership from Harley-Davidson. I have deep brand expertise, and excel at identifying internal strengths and stories to elevate commerce into community and culture at scale. It's fair to say I consider myself consumer-centric, and a strategist with an entrepreneurial background formed from years of work at successful start-ups. My background combined with my current tenure at a Fortune 500 and now publicly traded spin-off makes me something of a unicorn. I have proven successes in engaging consumers through holistic omnichannel experiences, increasing relevancy through product positioning, disruptive contemporary creative and content, paid media, and experiential. I've built a team that is second to none in building integrated funnel and channel strategies. Core Proficiencies: Executive Leadership Adept Oral and Written Communicator Analytical Leader Global Budget Planning Global Marketing Strategy Brand Strategy and Consumer Positioning Digital Marketing and Growth Cross-functional Team Leader Team Building, Hiring, DEI Creative Director Retail Design, Execution, and Operation hello@jonbekefy.com Chicago, IL