Jon Cheffings

Background

About Jon Cheffings

Strategist - Experienced in taking on challenges and turning them into ideas that transform. Broad based marketing expertise: Advertising, Brand Strategy, Communications Strategy, Promotions, Shopper Marketing, B2B, Media/Communications Planning Integral team member on award winning campaigns in 3 different countries Builder of Strategy departments - from the ground up Hire, train, coach, and mentor strategists at all levels from interns to SVP's Design and build internal Strategic systems and processes for agency integration Fluent in all market research techniques including analytics & modeling Worked with Blue Chip clients: BMW, BP, Dyson, Miller-Coors, PepsiCo, P&G, Mercedes-Benz and Unilever Worked for award winning agencies: DDB, Fallon McElligott, Ogilvy & Mather, Mindshare and Saatchi & Saatchi. As a Strategist I believe there are 5 things you need to do to successfully help your clients grow their business: Be an interpreter: Understand what the consumer, the brand (including the internal organization), and the retailer are really looking for using an array of audit and interview approaches. Be a detective: Look beyond symptoms to what is really happening beneath the surface and identify how and why this is blocking greater success (the real insights) using a full range of market research tools including analytics & modeling Be an integrator: Find ways to creatively orchestrate often-competing objectives and align tasks into mutually agreeable overarching solutions using group facilitation techniques Be a navigator: Show people the path of how to get to their desired solution and what their contribution needs to be using internal and partner workshops to build ownership Be a connector: Develop new and different ways to better engage all your audiences where they are most receptive using Strategic Communications Planning experience across all POE media channels