Jon Good

Background

About Jon Good

I am an Asia Pacific Regional Vice President and Market Managing Director with significant experience in developing, articulating and executing FMCG strategy by establishing a consumer-centric and agile organization and building high-performing teams in order to deliver business transformations. I use channel, customer, shopper, consumer & occasion insight to map and engage the omnichannel consumer journey to build Premium Brands. I have significant experience in the categories of International Spirits, Beer, Risk-Reduced Tobacco Platforms (Heat-Not-Burn, E-Cigarette, Vape), Combustible Cigarettes, Premium Brands & Consumer Goods. I have excelled in complex environments across diverse cultures developing strategy for ambitious growth by prioritizing resources on the most attractive and attainable opportunities and value pools. I have built brand equity and sales through insight-led solutions including identifying pain points/ unmet needs on the consumer journey and creating solutions through portfolio, point of sale, experiential, educational, and advocacy platforms to attract and retain consumers into Premium Brands. I am an Asia Pacific specialist. I've built brands in China, Japan, Korea, Hong Kong, the Philippines, Singapore, Thailand, Vietnam, Malaysia, Indonesia, Cambodia and New Zealand. I am a New Zealander and Global Citizen - I have lived and worked in Hong Kong, Singapore, Manila, Shanghai, London, Cameroon, Warsaw, and Chicago. I am known for: Developing, articulating, engaging and executing strategy Investing in talent and creating high performing engaged multi-market teams across diverse cultures Developing omnichannel solutions to optimize the consumer journey experience Building a strong performance culture enabling resilience as well as agile experimentation, learning, and evolution Developing Commercial and Brand Strategies making brands accessible to consumers while delivering brand equity, distribution expansion and sales. This requires building an advantaged route to consumer grounded in insight, ensuring we could build our brands in the right place, doing the right job, with the right skills in the most efficient way Innovation & Commercialisation of a portfolio to meet consumer needs and win share Change Management P&L accountability & delivery Nurturing and building mutually beneficial strategic partnerships I see the disruption of an industry, category or market as an opportunity. I look for ways to use disruption to generate new ideas for recruiting customers and beating the competition