Jon Goodstadt

Background

About Jon Goodstadt

Visionary ad tech, data, and streaming platform sales executive with a 20+ year track record of building and scaling global high-performing, cross-platform revenue organizations, pioneering performance-driven strategies, and leading transformational growth across traditional, digital, and streaming ecosystems which drive company revenue. STRATEGIC BUSINESS GROWTH AND MARKET EXPANSION – As the first sales hire in Los Angeles, built Roku’s Media & Entertainment sales vertical from the ground up, scaling a global business from $0 to $700M+ in four years while leading the expansion of company’s international Media & Entertainment footprint, ultimately delivering $2.5B in global revenue over six years. LEADERSHIP AND TEAM DEVELOPMENT – Built and led a high-performing sales team of 20+ and oversaw a cross-functional global team of 100+ across product, ad ops, FP & A, marketing, data analytics, and research, driving 500% YoY growth during the CTV streaming boom through strategic leadership and agile execution amid unprecedented market volatility. TRUSTED INDUSTRY RELATIONSHIP BUILDER - Cultivated and sustained one of the most extensive networks in media and entertainment, auto, financial services, and sports, consistently leveraging deep, long-standing relationships to unlock enterprise deals, drive strategic partnerships, and continuously open doors to innovative opportunities. SCALABLE MONETIZATION MODEL & DEAL STRUCTURING - Led strategic framework structuring and authored the original global enterprise deal that became the foundation for scalable monetization model, which continues to drive 70% of Roku’s annual Media & Entertainment revenue. Leadership Competencies: C-Suite Relationship Management | Executive Stakeholder Alignment | High-Performance Team Development | Cross-Functional Team Leadership | Organizational Talent Planning International | Internal Culture Champion | Sales Operations Excellence | White-Space Analysis | Industry Evangelism | Executive Brand Representation