Jon Guerra

Background

About Jon Guerra

Multidisciplinary Creative | Brand Strategist | Design Innovator | Brand Identity AdvisorWith over a decade of expertise in Advertising and Design, I bring a wealth of experience from dynamic agencies in both Spain and the U.S. My passion lies in shaping compelling brand experiences through a holistic approach, spanning branding, brand strategy & architecture, concept development, visual identity, digital media, signage, and environmental/experiential design.Guiding Design Excellence at HBA, Los AngelesI am currently privileged to be part of the world's leading hospitality design firm, contributing to its legacy of expanding experiential horizons for brands around the globe. As the leader of the Branding & Strategy division within HBA, my role involves steering the team to deliver simplified yet clever strategies and design solutions, setting each of our projects apart.Designing Beyond BoundariesMore than a professional, I am a designer in the broadest sense, constantly exploring new avenues to define brand experiences. My focus is on connecting people through shared emotions, translating extensive business research and strategies into compelling messaging, and ensuring brand consistency across various layers.