Jon Hackett

Background

About Jon Hackett

I am a versatile, strategic thinker with strong analytical and leadership skills, who can innovate and adapt in a dynamic and rapidly changing environment. I have deep strategic marketing expertise gained via 15 years of global experience (Europe, North America, Pacific, Africa) and 8 years running a strategic marketing consultancy. I have an MBA from INSEAD and thrive at the intersection of marketing, microeconomics, and consumer behavior. I’ve gained specific expertise in marketing strategies, go-to-market plans, product optimization decisions, innovation initiatives and pricing tactics. I am currently co-founder & CEO of h2\, a firm whose mission is to build the marketing strategies that drive tomorrow's world. In my current role, I have the opportunity to work with dozens of clients ranging from large publicly traded companies to small start-ups, across several geographies, and spanning multiple industries (e.g. media, retail, tech, consumer products including beauty, luxury, mobility, tourism, etc.) My work helps inform marketing strategies, positioning initiatives, portfolio optimizations and new product launches.