Jon Huston

Background

About Jon Huston

Highly-motivated Marketing Manager, SEO/Content Strategist, and Digital Designer with more than 10 years of success implementing digital media and marketing programs that improve performance and grow revenues. Extensive experience managing, training, and growing successful teams that meet and exceed goals – serving in leadership roles since 2007- At CBI and Prinsu, guided SEO implementation and content delivery to grow organic revenue by 137% and 179% respectively in 2021. Increased site visits by over 50% each, improving conversion rates by 220%. Worked closely with the Ads team in launching a CPC program that improved paid revenue by 440%, with greater goals for 2022. Lead go-to-market content strategy, product description best practices, email marketing management and execution, Salesforce CRM implementation Mailchimp integration, and more, while monitoring all tools, analytics, and insights across three branded websites- At Truckstop.com, managed a small, award-winning team of content producers in the establishment of marketing content strategies and calendars, as well as workflows and project management processes. Created brand language, SEO best practices, and content guidelines, acting as final editor for all company communications and marketing efforts. Additionally, refined and refocused email nurtures and inbound, lead-generating content campaigns to improve performance and increase self-service conversions- At FiftyFlowers, promoted growth of more than followers across all social networks, while engaging more than email recipients twice-weekly and managing more than 260 active affiliates, from early 2018 to 2020 – producing more than $1 million in gross revenue last year. Additionally, increased e-mail/promo conversions by 1200%, as well as contest entries- Increased FiftyFlowers email open rate from 6% to 10%, exponentially increasing channel revenue to growth of over recognized as highest growth marketing program in 2018- Improved FiftyFlowers affiliate program, reducing fraudulent transactions and growing affiliate sales to more than annually- Enhanced FiftyFlowers web performance and site speed, increasing organic web traffic by 1100%(to over users/day) and reducing bounce rate to 18%, improving SERP by average of 6 places- Operated as an independent marketing manager and creative director, guiding a small team that provided strategic marketing consultation and creative design services to 15+ client partners from 2012 to 2018.