Jon Lang

Background

About Jon Lang

Global Brand Strategy & Go-To-Market Leader |$136M+ in Funding-Driven Growth With 15+ years of experience shaping global brands, market expansion, and go-to-market execution, I’ve helped launch and position companies across B2B, consumer tech, health tech, and SaaS industries. From building brand architecture and identity from scratch to executing GTM strategies across EMEA, APAC, and North America, I specialize in driving measurable growth through data-driven, high-impact brand strategies. Where I Thrive I partner with executives, product teams, and marketing leaders to craft brand narratives that resonate globally while adapting locally. Whether launching a new product portfolio, refining brand positioning, or leading cross-functional teams across three continents, I ensure every strategy is built for long-term impact. Career Highlights $136M+ in Funding Success – Led campaigns that fueled series funding for RealWear (Industrial Wearables) and Kickstarter’s highest-grossing tech campaign ($7.8M). Global Brand Expansion & Positioning – Managed brand strategy across EMEA, APAC, and North America, adapting messaging for market-specific adoption. High-Impact GTM & Product Marketing – Built brand architecture, messaging, and launch strategies for startups and Fortune 500s, working with Intel, Nike, Target, Coca-Cola, Subaru, and Ford. Regulated & Compliance-Sensitive Industries – Developed evidence-backed marketing frameworks ensuring brand messaging aligned with regulatory and market access requirements. Cross-Functional Leadership & Stakeholder Engagement – Led brand strategy across product, marketing, competitive intelligence, and market access teams, aligning positioning across multiple markets. What’s Next? I’m passionate about helping brands define their place in the market, scale globally, and create lasting impact. If you’re looking for a strategic leader to drive brand growth, positioning, and global GTM execution, let’s connect.