Jon Lerch

Background

About Jon Lerch

Finding creative solutions is what makes me tick. Whether that’s within a team or directly with a client, I love nerding out about design, the processes involved, and how to find ways to achieve the overall goal of creating something lasting, fun, and unique. With that said here’s a little bit about me and what I’ve been up to. 1.) I got into graphic design while working in the action sports industry. I was staying late one night at Rome Snowboards where I was interning for the summer and caught the graphics team burning that late-night oil creating new designs that would be enjoyed by snowboarders around the globe. It was at that moment where I said to myself I wanted to do exactly that. I wanted to create cool sh*t for cooler people! 2.) Since those earlier days I’ve been fortunate enough to work with a variety of amazing companies that range in industry type. I’ve produced work for lululemon athletica, eBay Canada, Toyota Canada, Desjardins, Agropur, British American Tobacco, Funcom, PUBG, and more. I’ve also had the pleasure of being client-facing for many of these mandates as either account creative lead or project creative lead. 3.) I’m a process-driven creative. Some say if it ain’t broke don’t fix it. While that may be true in some cases - I feel that in the creative industry we are always striving to be more efficient. I strongly believe in standardizing the 80% of what we do for clients in order to focus on the 20% where we can really jam. I also believe that this is a great way to set junior designers up for long-term success with the tools to grow. 4.) I’m a passionate creative that enjoys being in the room with all the big wigs. Why? Because I want to hear it from them directly. Their problems, obstacles, hopes, dreams. All of it. With that, I'm able to translate their needs into clear action items. 5.) I’m a bit of a Jon of all trades when it comes to my creative skills. During my tenure as a creative lead I've designed email campaigns, digital marketing campaigns, print materials, websites, and applications as a UI designer, I’ve established digital creative processes, led teams towards successful creative relationships with clients. However, what I love the most is creating brand identities. The rush of digging into a companies story or history and developing a new or refreshed brand that instills credibility and confidence. Out of all my creative skills, my love for developing brands is what I am most passionate about.