Jon Lewis

Background

About Jon Lewis

I’m a leader who thrives on driving measurable growth, transforming brands and cultures, and empowering teams to achieve results that matter.As Vice President of Digital Strategy at Pansophic Learning, I lead initiatives to expand access to high-quality education globally. My focus is on harnessing the power of SEO, CRO, AI, and data-driven innovation to connect with learners and optimize their experiences. Whether through refining brand messaging or improving website architecture, I’m committed to delivering impact across every channel.Previously, as VP of Brand & Content Strategy at Universal Technical Institute, I built and led a 40-person in-house advertising agency responsible for some of the organization’s most transformative results:• $300M+ in revenue growth driven through SEO, CRO, and paid media strategies.• 3 million Organic Search Sessions annually, a record-breaking milestone for UTI.edu.• 400.76% lead acquisition growth over five years - Fueled by data-backed experimentation and testing.I introduced Agile Project Management to streamline workflows, enabling the team to execute over 150 tasks per sprint while maintaining creativity and innovation. Beyond performance metrics, I prioritized people by building a mentoring program to connect employees with executives and launching peer-nominated quarterly awards to recognize excellence.WHAT SETS ME APARTBefore UTI, I led marketing strategies for iconic brands like Goodyear, GORE-TEX®, and Time Warner Cable at LaneTerralever. My dual passion for storytelling and strategy has also extended to bestselling novels, with one trilogy optioned for film.KEY SKILLS & EXPERTISE• Performance Marketing: SEO, CRO, AI, and data analytics to drive measurable growth.• Brand & Content Strategy: Transforming messaging and creating campaigns that resonate.• Leadership: Building high-performing teams through servant leadership and mentorship.• Digital Transformation: Scaling marketing ecosystems with cutting-edge tools and technology.WHY I DO WHAT I DOI’m passionate about leaving a lasting impact—whether it’s empowering teams, mentoring future leaders, or reimagining how brands connect with people. My goal is to inspire growth, transformation, and purpose, both in business and beyond.