Jon Parsons

Background

About Jon Parsons

Senior product and experimentation leader with 10+ years owning growth, optimisation and data strategy across complex, high-traffic digital platforms.I operate comfortably at senior management level, combining hands-on product judgement with organisational leadership. My strength is turning evidence into action: building experimentation-led cultures, contributing to strategic direction alongside senior leadership, and delivering sustained commercial impact through product, data and AI-enabled decisioning.I have led multi-disciplinary teams spanning product management, design, engineering, analytics and data science, while remaining close to discovery, prioritisation and the quality of decisions being made. I am effective shaping direction and constructively influencing decision making in senior leadership forums, as well as guiding teams through ambiguity on the ground.I am known for- Owning growth, conversion and optimisation outcomes closely tied to revenue performance- Designing and scaling experimentation and analytics platforms to support enterprise-level decision making- Embedding test-and-learn practices across teams and disciplines- Partnering with senior stakeholders to align customer experience, commercial strategy and delivery- Applying AI and data science pragmatically to search, ranking and insight productsMy focus is on building sustainable product capability, improving the quality of decision making, and creating environments where teams can deliver ongoing commercial impact.