Jon Ruff

Background

About Jon Ruff

I'm not only a seasoned copywriter, I'm a researcher and maybe, just maybe, I'm a copywriter because I'm a researcher. All my life I've relied on resources like Consumer Reports, online reviews and clever advertising for purchases I've made, trips I've taken, every new restaurant I've tried. These resources help guide the way I spend my money. I put a level of trust in them. For those reasons, a career in copywriting felt natural to me. I want to influence. I want my writing, whether a simple headline or a product description, to encourage purchase patterns in the consumer, just as I have been influenced myself. No matter the product, telling its story can be a powerful thing. I have extensive experience focused in the retail industry, and am experienced in a variety of marketing and promotion mediums, such as print, direct mail, email, social media and digital marketing.