Jon Wink

Background

About Jon Wink

I'm a creative and marketing leader with a passion for making an emotional connection between brands and consumers. I've structured, launched and led two large in-house agencies - the first at Nationwide Insurance and the second at Abbott Nutrition. I’m an experienced creative director, award winning copywriter and a savvy strategist. I’ve worked on the client side for fortune 500 companies, non-profits and small businesses, as well as on the agency side for large regional agencies, interactive shops and design boutiques. Industries that I’ve worked include: financial services, health care, consumer packaged goods, entertainment, home decor, publishing, sports, retail, and technology. I’ve worked on such brands as, Abbott (Pedialyte®, Ensure, ZonePerfect, EAS, Glucerna, Similac), Borden, Sherwin Williams, Huntington, Perkins, Experience Columbus, First Data, College Advantage, Pratt & Lambert, Ohio State Athletic Department, Scotts, NCAA, Ohio Department of Education, Martin Senour, Dutch Boy, Thompson’s, ECNext, Sterling Commerce, Mettler Toledo, Daytona 500 (ISC), PGA TOUR, paperloop.com, LegalMatch.com, Liqui-Box, Nationwide Financial Services, BISYS, KeyBank, Bank One, ABB and American Electric Power, to name a few. Specialties: Agency leadership/management, creative concept development, copywriting, brand and product positioning, UX/design leadership, target market analysis, product/brand/company naming, creative direction, creative team management, presentation training, idea generation, ethnography, persona development, mobile app strategy/development, shopper marketing and marcom planning.