Jon Wright

Background

About Jon Wright

Fascinated by human behavior. The cognitive processes and biases, and what influences them—because you cannot influence behavior if you don't fully understand it. Specialist at discovering how and why people make decisions and translating into positive behavioral change—motivating people, marketing and enhancing products and services, and business optimization that helps organizations improve and grow. My understanding of human behavior allows me to create guiding strategies that positively influence action and, therefore, creates competitive advantage and growth. Specialties: Behavioral Science (Psychology, Behavioral Economics, and Neuromarketing). Business Strategy. Business & Marketing Management. Extreme & Observational Research. Agile Marketing & Technology Development. Product & Service Innovation. Change Management.