Jonah S. Rathmer

Background

About Jonah S. Rathmer

As the Founder of Trailies, I’m on a mission to help parents raise emotionally strong, confident kids—without guilt, burnout, or guesswork. We build science-backed, psychologist-designed tools that make emotional growth feel simple and actionable. From meltdown-proofing decks to personalized parenting blueprints, our products are used by thousands of families who are tired of doing it all alone. At Trailies, we believe that emotional regulation should be as teachable as reading or math—and we're building the system to make that happen. I lead product vision, brand strategy, and growth—fueled by real parent pain points, behavioral science, and a drive to make high-impact support radically accessible. Alongside Trailies, I also serve as the Chairman and Founder of Sapcoi Holdings, where I oversee a growing portfolio of e-commerce and digital service brands. At Sapcoi, I focus on strategic expansion, operational excellence, and identifying disruptive opportunities across underserved markets. Outside of building companies, I’m a lifelong learner, traveler, and passionate learner. I actively support charities that focus on children and animal welfare. If you're building something meaningful, reshaping parenting, or innovating in digital spaces—I’d love to connect.