Jonas Heller
Assistant Professor (Tenured) at Maastricht University School Of Business And Economics
Based in Maastricht, Netherlands
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Seniority
Staff
Department
Education
Location
Maastricht
Industry
Higher Education
Company size
616
Contact information
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j•••••••@maastrichtuniversity.nl
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Background
About Jonas Heller
I bridge academia and industry as an Assistant Professor at Maastricht University and Scientific Director at DEXLab. My research explores how AI, AR/VR, and emerging technologies like brain-computer interfaces reshape consumer behavior and business landscapes. At the DEXLab, UM’s digital experience laboratory for emerging technologies and innovation in education, I lead interdisciplinary projects that translate cutting-edge research into practical applications for retail and service sectors. I am passionate about empowering executives and organizations to utilize these innovations, driving digital transformation in commerce and education. Always eager to collaborate on projects that push the boundaries of technology and human interaction.
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