Jonathan Bennett

Background

About Jonathan Bennett

I advise global brands on strategic communications, reputation management, corporate affairs, and sustainability: I’ve worked closely with CEOs and senior leaders to shape communications strategies that drive cultural change, build trust, and align with business ambition. At Netflix, I helped shift brand perception from a US tech disruptor to a creative force in the UK - supporting the film and TV industry through job creation, storytelling, and global reach. I believe reputation is built from the inside out. I’ve led executive visibility programmes, internal alignment strategies, and authentic campaigns that connect with passionate fans, partners, customers, and stakeholders. I’m particularly skilled at delivering unified communications strategies for companies navigating through mergers and transformations. I’m experienced at building reputations that resonate - from launching Drive to Survive at Netflix to positioning Discovery as the Home of the Olympic Games in Europe. One of things I enjoy most is creating campaigns that engage passionate, highly engaged audiences - whether that’s the loyal Tour de France fans on Eurosport or ultra-high-net-worth clients at Barclays. I bring deep experience in helping organisations connect meaningfully with their audiences, building trust, relevance, and long-term engagement. My experience stretches into Public Affairs and Government Relations, through my work at Netflix and a goal to showcase the economic impact of our work around the UK, through to lobbying on behalf of the Women’s Tennis Association for equal prize money at the grand slam tennis tournaments (we won!). And I’m deeply committed to DEI. At Netflix, I launched the First-Time Filmmakers competition to elevate underrepresented voices - proof that storytelling can be a powerful driver of change. Open to advisory roles and consulting engagements that drive innovation in brand positioning and reputation management.