Jonathan Bernstein
Director Digital Strategy at Fifth Story
Based in Toronto, Canada
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Seniority
Director
Department
Information Technology
Location
Toronto
Industry
Public Relations and Communications Services
Company size
20
Contact information
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j•••••••@fifthstory.com
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Background
About Jonathan Bernstein
Director of Digital Strategy I specialize in crafting and executing advanced digital marketing strategies and campaigns, collaborating closely with clients to define strategy, allocate budget, establish goals, and measure outcomes for both B2C and B2B initiatives. Leadership and Collaboration with Content Specialists My proficiency lies in leading and collaborating with content specialists. By leveraging data and research, we create engaging blog and video content tailored for various digital marketing platforms. This data-driven approach ensures that our campaigns yield sustainable and efficient results for both paid and organic traffic, ultimately boosting awareness and conversions. Executive-level Reporting and Analysis I excel in producing executive-level analyses and reports using an array of analytical and reporting tools. These reports, presented in a clear and concise manner, are enriched with key insights and data-driven knowledge that serve as invaluable resources for making informed business decisions. Core Skills and Competencies: Digital Marketing Data Analysis and Reporting Facebook Ads Google AdWords Bing Ads DV360 (Programmatic DMP) Acuity Ads (Programmatic DMP) LinkedIn Ads Pinterest Ads Google Analytics Google Tag Manager Google Data Studio PowerPoint Photoshop Microsoft Office Suite KPI Reporting Leadership & Motivation Areas of Proven Performance: Digital Strategy: I engage with both existing and prospective clients, conducting in-depth assessments to comprehend their goals and key performance indicators. Data Analysis and Optimization: Leveraging comprehensive analytics, I map out the customer journey for clients, driving business growth by tailoring campaigns across various advertising platforms with diverse content. This approach has resulted in reduced costs, increased on-site duration, heightened brand awareness, augmented acquisitions, amplified social engagement, and improved search results.
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