Jonathan Berthold

Background

About Jonathan Berthold

I'm not your typical performance marketer. I don't believe in following the playbook.I rewrite it. Over the past 13+ years, I've led high-performing marketing teams, built revenue-generating engines from scratch, and developed marketing systems for companies ranging from local businesses to Fortune 500 brands. I thrive at the intersection of data, creativity, and experimentation, especially when performance marketing meets product innovation. I lead revenue growth at Moz for our self-service products: Moz Pro, Moz Local, and Moz API. I oversee cross-functional marketing teams (Growth, Brand & Content, Product Marketing & Lifecycle) and drive impact through scalable strategies, analytics maturity, and full-funnel optimization. I also collaborate closely with product, engineering, and corporate development teams on roadmap alignment and partnership opportunities. Before Moz, I helped scale the lead-gen and performance marketing divisions at Rank Media and Plus Company, building everything from custom analytics dashboards to monetizable funnels and SEO content machines. I've also consulted on growth strategies for brands like Realtor, UHC, Ritz-Carlton, Empire Today, Sun Life, Toyota, Telus, and Vivint. Marketing isn't just my career; it's my hobby. I can lose hours auditing media campaigns or refining GTM strategies, and I love teaching others what I've learned. Whether presenting to other professionals or riffing on AI SEO trends on LinkedIn, I'm here to share, learn, and keep pushing boundaries. Let's talk if you're interested in performance marketing, revenue growth, lifecycle marketing in SaaS, or just talking shop.