Jonathan Carney

Background

About Jonathan Carney

I’m Jonathan Carney, a digital marketing and content strategist with a strong foundation in social media management, brand storytelling, and data-driven content strategy. I hold an MBA with an emphasis in New and Emerging Digital Media and a Bachelor’s degree in Marketing with a minor in Photography/Videography from Maryville University, blending business strategy with hands-on creative execution.Currently, I serve as Community Content Lead at Lou Fusz Athletic, where I assist in leading digital content strategy and execution across social media, email, and web platforms for one of the largest youth sports organizations in the Midwest. I develop and manage multi-platform content initiatives, strengthen community-focused brand messaging, and produce high-impact photo and video assets that drive measurable audience engagement and reach growth. My work supports club-wide campaigns, program launches, and organizational initiatives, including LFA West, Rookies, and the Gateway Lacrosse League, helping shape a consistent and recognizable brand presence.Previously, I worked as Content Lead, Graduate Assistant for Maryville University Athletics, where I led digital storytelling efforts for multiple athletic programs. Through strategic content planning, videography, and performance-driven social strategy, I significantly increased engagement and improved recruitment visibility, most notably transforming the digital presence of the Maryville Lacrosse programs.In addition to my full-time work, I am the Founder of Dualshot STL, a creative media brand focused on sports, events, and brand storytelling. I manage projects from concept through delivery, partnering with clients to produce authentic, narrative-driven visual content that aligns with brand goals and audience expectations.I thrive at the intersection of strategy and execution, using analytics, KPIs, and trend insights to guide creative decisions while collaborating cross-functionally to deliver cohesive campaigns. Whether it’s building digital ecosystems, executing content strategies, supporting sponsorship activation, or elevating brand voice, my focus is on creating work that drives connection and results.I’m always open to connecting with marketing, communications, and digital teams looking for a strategic, creative, and results-oriented marketer.Let’s build something impactful!