Jonathan Marcaly

Background

About Jonathan Marcaly

Great products aren't built on assumptions; they are forged from a deep understanding of the user. As a UX Researcher, I specialize in bridging the gap between user needs and business objectives to drive product success. I ensure insights create tangible business impact by forging strategic partnerships that strengthen product strategy and deliver compelling, actionable recommendations. Core Strengths: END-TO-END RESEARCH LEADERSHIP: Galvanized data-driven decisions by independently leading over 20 end-to-end research studies for multiple product teams, shaping strategy from discovery to delivery. STRATEGIC BUSINESS IMPACT: Delivered research that directly influenced product roadmaps and saved over $50M in potential costs at GE Aviation. At OCLC, my research and collaboration led to a 20% improvement in core task completion rates for a key library feature. CROSS-FUNCTIONAL COLLABORATION: Excel at partnering with design, product, and development teams to translate research insights into actionable improvements, new features, and user stories. ACCESSIBILITY ADVOCACY: Championed and integrated accessible development practices by collaborating on VPATs to elevate WCAG compliance across product teams. I am based in the Columbus, OH area and currently seeking new opportunities where I can leverage my research skills to create intuitive and impactful user experiences. Feel free to contact me at: jonathan.marcaly@gmail.com METHODOLOGIES & TOOLS: Qualitative Methods: User Interviews, Usability Testing, Focus Groups, Ethnographic Research, Card Sorting, Persona Building, and Site Visits. Quantitative Methods: Survey Design, A/B Testing, Quantitative Usability Studies, and User Performance Benchmarking. Design & Prototyping: Figma, Axure, Miro, Invision, Adobe CC (Illustrator, Photoshop), and Design Thinking. Project Management & Collaboration: Agile, Waterfall, JIRA (Rally), Confluence, Asana, and Design Sprints. Technical: SQL, Google Analytics, HTML, and CSS.