Jonathan Nettesheim

Background

About Jonathan Nettesheim

I’m a lifecycle marketing leader focused on driving enterprise growth, retention, and customer value through data-driven strategy, automation, and cross-channel orchestration.Over the past 15+ years, I’ve built and scaled lifecycle marketing programs across Tech, Media, and Consumer businesses—leading initiatives that improve customer engagement, reduce churn, and unlock measurable financial impact. My work sits at the intersection of marketing, analytics, and technology, where I translate complex data and business needs into clear, actionable strategies.At DIRECTV, I currently lead lifecycle communications strategy across products, with a focus on modernizing how we engage customers—from expanding our marketable base and scaling automated journeys to improving how we prioritize, measure, and optimize lifecycle initiatives. Key areas of impact include:• Driving retention and customer value through targeted lifecycle strategies and churn mitigation programs• Expanding reachable audiences through consent capture, re-engagement, and cross-channel integration• Building scalable lifecycle journeys and automation frameworks to improve efficiency and performance• Leading high-visibility initiatives, including enterprise-wide communication strategies and onboarding transformation• Partnering cross-functionally across Marketing, Product, Legal, Operations, and Analytics to deliver complex, enterprise programsI’m particularly passionate about evolving lifecycle marketing toward more automated, decision-driven ecosystems—where data, experimentation, and technology work together to continuously optimize customer experiences and business outcomes.