Jonathan Palmer

Background

About Jonathan Palmer

As the Director of Marketing and IT Manager at one of Ontario’s leading family ski resorts, I’ve spent over a decade creating engaging, results-driven marketing campaigns and managing the technology infrastructure that powers a year-round recreation destination. I specialize in strategic brand development, digital and traditional media planning, and fostering strong corporate partnerships that drive both awareness and revenue growth. With a proven track record of meeting and exceeding financial targets, I bring a practical, data-informed approach to marketing and business development. My leadership style emphasizes collaboration, clear communication, and creative problem-solving to support cross-functional teams and deliver exceptional guest experiences. In addition to my resort responsibilities, I served as a course conductor for seven years with the Ski Resort Operations program at Georgian College, mentoring the next generation of tourism and resort professionals. My technical background includes hands-on experience with CRM systems, POS administration, the Microsoft Office suite, and integrated web and email marketing platforms—ensuring seamless coordination between guest services, sales, and IT operations.