Jonathan Patterson

Background

About Jonathan Patterson

Elevate is a global, integrated sports and entertainment agency committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. We foster strong, data-driven partnerships for jewel assets worldwide. We're currently representing Valencia CF in their search for a Naming Rights Partner for the capacity Nou Mestalla stadium. Recent partnership successes include the Hill Dickinson Stadium for Everton FC as well as ongoing work with rights holders including Formula E, BAFTA, and an array of teams in the NFL, NBA, MLS and NHL. I have successfully secured and managed partnerships for world-class events and venues, such as the Australian Open, Everton Stadium, and Kai Tak Sports Park. I've also worked for leading sports marketing agencies, such as SPORTFIVE, Wasserman, and Ascendent Sports Group, where I developed and executed commercial strategies for clients across various sectors and regions. I bring a strong analytical, creative, and collaborative skill set to my role, as well as a deep understanding of the sports and entertainment industry around the globe.