Jonathan Quek

Background

About Jonathan Quek

I began my career in the creative world of multimedia/ web design and production, social media management, content creation, copy-writing, e-commerce, branding and digital marketing, and saw an opportunity to fuse that set of skills with the ever-changing media and advertising industry. That wide array of experience set me up nicely in the infancy stage of my life of a media planner, as it enabled me to understand the lingo and perspectives of the various agency specialists. In a world where everyone is time crunched, I am a firm believer of good storytelling and sound operational know-how, ensuring whatever is put forth to the client has a structured flow, is digestible and realistic. I managed key global, regional and local accounts, covering FMCG, technology, consumer electronics, automobile, petroleum, banking and airlines, and have built strong relationships across both internal stakeholders and external partners. I'm always looking to push the boundaries whenever the opportunity arises, key initiatives include- Digital dashboard solution, pulled in data from multiple sources into a single visualization, where clients can easily derive the performance of each media and how that contributes to their overall business objectives- Influencer outreach program, worked with a total of 10 social influencers across 5 SEA markets to drive awareness of new product launch, beyond paid media- Regional digital programmatic guidebook development, educating local teams and client on benefits of programmatic media and how they need to ensure the right operational processes are in place- 4-way content partnership between an airline and Tourism Australia/ NSW/ Queensland, for inaugural flights to Sydney and Gold Coast. That was followed up with another partnership with Youku, to promote launch of Singapore-Tianjin flights- Played a key role in pushing through branded content and sponsorship in the 1st ever Asia's Got Talent adaptation