Seniority
Vp
Department
General Business & Management
Location
Orlando
Industry
Retail
Company size
15
Contact information
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j•••••••@theory11.com
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Background
About Jonathan Raiker
Senior executive with 16+ years of experience creating and scaling premium licensed consumer products across mass retail, specialty stores, e-commerce, and international distribution.Currently serving as SVP at the leading producer of licensed playing cards, puzzles, and tabletop games, where I manage all day-to-day operations including brand partnerships, big box rollouts, wholesale clients, global retail distribution, product development, accounting, marketing, operations, logistics, and go-to-market execution. I’ve driven expansion into Walmart, Target, Amazon, CVS, Walgreens, Kroger, Barnes & Noble, Meijer, and more - achieving strong, consistent, measurable results both at shelf and online.My experience spans full product lifecycle ownership, from product development and licensing (Disney, Marvel, Warner Bros, Netflix, Paramount, Sony, and others) to daily operations, creative management, and overseeing cross-functional teams. I’m passionate about building brands and products that connect - combining thoughtful design, iconic IP, and sharp execution to create standout customer experiences.
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