Jonathan Watters

Background

About Jonathan Watters

Account Director, Omni-Channel Strategy & Finance Controller at QNY Creative. Specializing in CPG & Professional Services Marketing. With a strong foundation in CPG and professional services marketing, I focus on omni-channel strategies at QNY Creative, including digital, social, and retail initiatives that drive measurable business impact. My expertise lies in blending data-driven insights with creative execution, optimizing paid media, shopper marketing, and trade marketing to enhance brand awareness, engagement, and conversion rates. I have extensive experience managing multi-million-dollar marketing budgets, ensuring financial efficiency, ROI maximization, and strategic resource allocation. My role extends into finance and operations, where I drive P&L management, cost optimization, and performance forecasting to support scalable business growth. Leveraging advertising technology, marketing analytics, and cross-channel marketing, I craft high-impact campaigns that resonate with diverse audiences. My approach is rooted in analytical precision, creative problem-solving, and efficiency, ensuring brands maximize their marketing investments and outperform in competitive markets. Whether scaling CPG brands or optimizing B2B marketing for professional service firms, my focus remains on delivering strategic, results-driven solutions that align with business objectives and consumer behaviors.