Jonathon Broce

Background

About Jonathon Broce

Jon Broce started his roofing career early in his dads sheet metal shop. Jon was always an entrepreneur at heart. He started up his own Home Building Company in at age 20. He then grew the business into a custom spec home builder, building and selling 45-50 homes a year. Jon then sold his business in 2007 with an annual portfolio of His love and vision for the construction industry moved him into the roofing sales arena. This was a natural fit for him, because of his roofing upbringing. He started working for a few local roofing contractors helping them scale their businesses by building out their sales processes and teams. Jon had a successful roof cleaning company that he started in 2012 and grew it regionally to over $1.2 million a year in revenue. He then sold this company in 2015. He then was offered a position with an up and coming roofing company as their Director of Sales and Business Development in 2016. Through his hard work and industry knowledge, he was able to scale that business from $4 million annually to over $20+ million in under 3 years.This was done mainly on excellent branding and sales training methods, which Jon had learned and acquired through his years in the industry. Jon saw other visions and ownership opportunities and joined the Meredith Home Improvements team in 2019. He spent the first year restructuring the systems and processes and developed one of the best sales teams in the industry. Meredith Home Improvements rebranded to MHI Roofing and refocused on al things roofing. They were able to 3X revenue in 2 short years. However, Jon felt there was a void in the market for the end consumers. They were replacing roofs that could have been saved with repairing, cleaning and restoring them. That is when Ugly Roof was born. Jon and his business partner started working vigorously at finding the right products and solutions for the dealers and consumers. They developed a business model that truly makes it easy for the roofing contractor to enter into the roof rejuvenation space. Additionally, Jon believes in serving his employees and customers. His focus has been to make each person around him a better person than when they walked into the door. Needless to say, leadership is driven in his veins and he leads by example and pushes from the front. His love for his wife, children, grandchildren and family is what truly motivates Jon to be the best he can be. Jon’s 3 T’s to life- Time, Talent & Treasure