Jonathon Goad

Background

About Jonathon Goad

As a Regional Sales Manager with over 15 years of experience in the Consumer Packaged Goods (CPG) industry across Wholesale, Retail, and Grocery, I bring a proven track record of driving growth, developing high-performing teams, and building long-term partnerships with both Regional and National Accounts. In my current role, I lead regional sales strategy, culture transformation, and performance execution, ensuring alignment between headquarters initiatives and field-level execution. My focus is on turning underperforming teams into high-performance sales organizations through coaching, accountability, and strategic leadership. Previously, as a National Account Manager, I managed account books responsible for $100M+ in annual sales. I directed sales activities for chain headquarters and wholesale distributor accounts, owned budgeting and forecasting, and executed strategic growth plans that delivered measurable results. My ability to combine analytics, consumer insights, and relationship-building was recognized with the 2020 ITG Brands CEO Award for Top Account Manager. Before that, I spent four years as a Division Sales Manager, where I led a team of field representatives, consistently drove year-over-year expansion, and hired and developed multiple sales professionals who advanced in their careers. I began my career as a Field Sales Representative, building strong retail execution skills that laid the foundation for my leadership roles. I thrive in high-pressure, competitive environments where both short-term execution and long-term strategy are critical. Leveraging analytics, consumer behavior insights, and a relationship-first approach, I’ve consistently delivered results even in declining categories. I hold a Bachelor of Science in Business Administration, Management, and outside of work, I enjoy spending time with my four kids, staying active in sports, and connecting with people over coffee. Feel free to reach out at JonathonGoad@gmail.com or via DM.