Jonny Giddens

Background

About Jonny Giddens

I am a founding member of ImpersonAlly.io, an AI-powered platform that protects brands from impersonation fraud, deceptive advertising, and fake listings - particularly in the travel and mobility sectors. Trusted by companies like Booking.com, Agoda, Viator, Greyhound, and FlixBus, ImpersonAlly helps brands safeguard their digital presence and customer trust across search, social, and affiliate channels. Since 2023, I have led global sales and partnerships, helping major brands reclaim wasted spend, restore clean data, and protect their brand presence at scale. Alongside this, I lead growth at Search Machines, a performance marketing agency that blends senior-level strategy with proprietary PPC technology. I am a big believer that search marketing shouldn’t feel like guesswork, and have delivered outcomes such as reducing cost per lead by 87% for a U.S. insurer and driving a 40% revenue uplift in just two weeks for a travel brand spending $10M+ on Google Ads. Previously, I was the founder and CEO of Amzmailer and have built my career at the intersection of marketing, trust, and growth. I am also a regular keynote speaker on media efficiency and digital fraud, regularly sharing insights at international industry events.