Jonny Rodrigues
Commercial Director at Zerocatorze Portugal
Based in Lisbon, Portugal
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Seniority
Director
Department
Advertising & Marketing
Location
Lisbon
Industry
Advertising Services
Company size
15
Contact information
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j•••••••@grupo014.pt
Phone
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Background
About Jonny Rodrigues
Ajudo marcas a desenhar, medir e escalar programas de fidelização e incentivos que geram crescimento sustentável. Na Zerocatorze (014 Media) lidero soluções 100% in-house nos ecossistemas Emotivoo, Promoticket e Promocode, integrando IA generativa (GPTs/RAG), analytics e compliance RGPD. Setores: banca, seguros, retalho e FMCG (PT, ES, FR). Foco em métricas: ativação, retenção, frequência, CLV, NPS e ROI. Mestrado (FEUC): eficácia de programas de loyalty em Portugal → recomendações práticas + artigo científico. Como posso ajudar: diagnóstico, blueprint de loyalty/cashback, dashboards de métricas, pilotos com IA, formação de equipas.
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