Joonas Mustonen

Background

About Joonas Mustonen

Commercially driven and customer-obsessed Head of Marketing at Haltian, based in Oulu, Finland."Progress over perfection"-thinking drives me to deliver great results in the rapid pace the scaleup world requires. I thrive in these fast-paced growth environments, where continuous development, adaptability, and ownership are essential for success. In my current role, I oversee Haltian's marketing actions. I am deeply passionate about personal and professional development. I seek out responsibility without hesitation and am motivated by opportunities to make a real business impact. More recently, I've been especially interested in sales & marketing cooperation, focusing on revenue-delivering activities. My approach is strategic yet action-oriented, always aiming to improve customer experience and loyalty while delivering strong commercial results. I hold a Master's degree in International Business Management, with a thesis focusing on scaling product management in high-growth companies (graded highest, 5), along with a double BBA degree in International Business and Marketing. Earlier in my career, I built strong foundations in digital marketing — SEO, SEM, website content, social media advertising, and event production. Colleagues often describe me as dependable, a true team player, and someone who is always ready to take initiative and go the extra mile. Outside of work, I enjoy following ice hockey and football, and staying up-to-date with trends in consumer technology, aviation, and the automotive world.