Jordan McFall

Background

About Jordan McFall

I’m a co-owner at Automate-X, where I lead marketing, contribute to strategy, and support sales across our automation and intralogistics business.My role has evolved alongside the company. I originally joined Automate-X in an engineering capacity, but over time, I took responsibility for building and growing our intralogistics offering, from early market positioning through to client engagement, solution development, and commercial execution. That business unit has since become the core focus of Automate-X- Marketing strategy and execution across brand, content, events, and demand generation- Commercial and sales support, including solution scoping and client engagement- Strategic planning for growth across Australia and New Zealand- Ongoing involvement in intralogistics solution development and automation projectsI remain hands-on with the business and close to the work, spending time with clients, on sites, and in commercial discussions, because that’s where the best insights come from.My background is in engineering, with experience across automation, industrial controls, commissioning, electrical project management, supervision, and continuous improvement. Over time, I’ve combined that technical foundation with marketing and commercial strategy to help scale the business in a practical, sustainable way.I’ve worked alongside teams delivering automation and intralogistics solutions for organisations including Fonterra, Australia Post, Air New Zealand, Auckland Airport, NZ Couriers, Carter Holt Harvey, Sanitarium, Griffins Foods, Saputo, and others across logistics, food, manufacturing, and infrastructure.I’m focused on building real businesses, strong systems, and automation solutions that deliver measurable value