Jordan Witmer
Managing Director - Retail & Commerce Media at Salt Xc
Based in United States
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Seniority
Other
Department
Other
Location
United States
Industry
Advertising Services
Company size
443
Contact information
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j•••••••@saltxc.com
Phone
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Background
About Jordan Witmer
Jordan has led retail media strategy and digital commerce initiatives at major CPG brands, including Hershey, Johnson & Johnson Consumer Health (Kenvue), and Stanley Black & Decker. Jordan operates as both practitioner and consultant for brand and shopper marketers, developing and implementing Retail Media, Search and Integrated Media strategies to win share and create mutual value for both retailers and brands. Following stints in Digital Sales, Operations, and Channel Marketing, Jordan’s approach to Retail Media & Media Integration doesn’t come from a traditional Brand Marketing or a Shopper Marketing perspective. That perspective has helped connect traditionally siloed CPG organizations through shared language and shared goals, unlocking a unique vision for how brands create value through Retail Media.
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