Jose Borras
National Channel Marketing Manager at Eset North America
Based in Canada
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Seniority
Manager
Department
Advertising & Marketing
Location
Canada
Industry
Software Development
Company size
204
Contact information
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j•••••••@eset.com
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Background
About Jose Borras
Partner Marketing Leader | Channel, Field & Demand Gen SpecialistI lead end-to-end partner marketing for ESET Canada, owning strategy, execution, and ROI for programs that grow channel ecosystems, activate field events, and drive demand generation across B2B cybersecurity. With 8+ years progressing from channel sales to marketing leadership, I deliver measurable pipeline impact through co-marketing, webinars, and partner enablement.Core Expertise Across Marketing Disciplines:• Channel Marketing: Partner campaigns, MDF allocation, referral tracking, co-branded assets• Field Marketing: Regional events, trade shows, summits—strategy to follow-up• Demand Generation: Full-funnel programs (webinars, nurtures, digital), MQL attribution, performance optimizationI thrive managing cross-functional chaos: budgets, creative, partner coordination, and analytics reporting via Excel dashboards. Passionate about turning partner ecosystems into scalable revenue engines.Tools: Excel (reporting), Criteo (performance), Microsoft Office, social platforms, project management Languages: English/Spanish (Native), French (Professional)
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