Joseph Basgil

Background

About Joseph Basgil

A proactive and skilled marketing professional with excellent communication skills. Comfortable in client facing roles with an understanding of the importance of time management & emotional intelligence. Possess networking acumen and analytical skills crucial to developing sales initiatives and improving key performance indicators. Software expertise includes Sisense, Tableau, Salesforce, and MS Office. I have a Master of Business Administration from Temple University with a focus on Strategic Management. As a Director of New Media at Easy Rest Adjustable Sleep System, I utilize business intelligence tools, including a lead flow management software system, to perform in-depth quantitative analyses which enable the company to improve critical performance metrics. I develop and utilize marketing and sales dashboards to perform trend analyses to increase conversion metrics. I converted a low ROI operation into one of the company’s highest performers by generating over $100K through the reallocation of advertising budget. I Initiate and nurture excellent working relationships with both internal and external partners to maximize the return of investment in all media channel activities.