Joseph C.
Strategic Advisor at Salento Provisions
Based in Toronto, Canada
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Seniority
Director
Department
General Business & Management
Location
Toronto
Industry
Food and Beverage Manufacturing
Company size
1 to 10
Contact information
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j•••••••@salentoprovisions.com
Phone
5 credits+1 ••• •••• ••••
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Background
About Joseph C.
Joseph has 18 years of experience working on the client side, the agency side and at a tech startup to pioneer automation in Canada, as well as serving as Chair of the Client-Side Researcher Council. He's heard what success looks like firsthand from both clients and suppliers when it comes to insights and pain points. Joseph saw a gap in the world of research and insight consultancy. What was missing were insights rooted in cultural trends, consumer behaviour and the perspective of lifestyle influencers. He decided to start a consultancy integrating foresight, best market research designs and influencer voices to innovate brand strategy. As a food startup founder, Joseph knows the challenges and opportunities of bringing a brand from concept through to product development and building the brand in market.
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