Joseph Choi

Background

About Joseph Choi

Currently building community @ Consumer Club, a membership community of 300+ elite consumer app founders and growth hackers who hunt for the edge of current distribution tactics for consumer tech products– I host and produce the Superwall Podcast on YouTube. I cold-started the channel from 0 and now it's the fastest growing podcast in the mobile apps / consumer AI space– At Google I did the APM (Associate Product Manager) program, a 2-year rotational program where I worked as a PM on YouTube (Gaming) and Google Search (Organic consumer).– Also did Global GTM Strategy (APMM)@ Google. Managed big marketing agencies to execute global marketing campaigns for new product launches.','.'.– E-commerce: In college I watched some YouTube ads on "how to make passive income", rabbit-holed into the guru funnels, and decided to actually try dropshipping. Fell in love with copywriting and consumer psychology, made $5k/mo with my best Shopify store, and sold it.– Media / Newsletters: Built 3 newsletter businesses (30k cumulative subs). Two of them were acquired.– Ads / Paid acquisition: Ran paid acquisition campaigns for 100k-500k subscriber newsletters (ExecSum, Milk Road, The Daily Upside, The Neuron). Also ran 6fig political ad campaigns for US Congressional candidates.– Cold Email: I've sent 200k+ cold emails for various projects. Got pretty good at A/B testing, optimizing open rates / CTRs / deliverability etc.– Recruiting: Have sourced, hired, & managed 30+ college / new grad marketing interns for various projects.josephkimchoi (at) gmail (dot) com