Joseph Dodds

Background

About Joseph Dodds

As a Performance Marketing Director with over eight years of experience, I specialize in directing multi-channel marketing initiatives that deliver quantifiable results. My expertise lies in performance marketing, where I've successfully managed campaigns for high-profile brands such as Apple, Nivea, and TikTok. At OMD EMEA, I led the integration of a global account while refining core processes for finance, reporting, and campaign management. This established robust measurement plans enabling real-time optimization of campaigns. With this strategic approach, I consistently meet and exceed KPIs, providing clear insights during and post-campaign. In my role with clients like Apple and Nivea, I've managed fast-paced Paid Social campaigns across Europe. Through close collaboration with data science and analytics teams, we delivered insight-driven campaigns from planning to execution. My leadership resulted in improved internal processes and platform-specific storytelling that resonated with target audiences. At Zenith Global, my strategic insights earned me multiple internal awards as I oversaw accounts for brands like Kylie Skin and Coty. My work on one campaign even earned ‘Zenith’s Campaign of the Year 2019.’ With a proven track record in leading successful campaigns for various industries and an annual budget extending into the millions, I leverage my skills to achieve sustainable brand growth through performance marketing strategies. To further discuss how my expertise can contribute to your business goals and enhance your marketing performance, let's connect.