Joseph Park

Background

About Joseph Park

I'm a marketing professional with over seven years of experience in the field. I have a broad background in all aspects of marketing and focused on digital marketing. I hope to combine all my interests and skills-technology impact on business, a strong visual sense, writing, and translating marketing ideas and design across multiple marketing mediums. I think I've been successful in marketing because it is all about telling a great story to connect with clients. Through a combination of data-driven decision making, an ability to target diverse audiences, and a keen understanding of how people can be impacted by stories, I offer a track record of generating leads and sales, building brand equity, reaching a wider audience, solving unique marketing challenges, and tracking campaign success. A few accomplishments I'm proud of include: Reduced the cost requirement for a reporting headcount with the development of regional digital performance tracking processes and training a team of four. Implementing targeted email acquisition campaign to capture email addresses at a 67% opt-in rate from key customers in two months. Grew local markets events from 6 markets to 12 markets with an 22% growth in incremental revenue growth of USD 10 million while also improving the customer experience from 4.1 to 4.7 out of 5.0 in post event surveys Negotiated a long term sponsorship deal in Asia Pacific to increase brand awareness and visibility which contributed to a 13% growth in revenue YoY. I’m focused on putting my passion and skills to good use. If you believe that I can help you, please get in touch.