Joseph Radding

Background

About Joseph Radding

Experienced director of integrated brand and marketing communications, and creative strategist of compelling and effective consumer and business-to-business integrated marketing solutions • Proven track record of successful strategic development, creative conceptualization and motivational leadership • Creates and maintains strong client relationships • Hands-on experience developing and implementing business strategies for agencies and clients • Knowledge of qualitative and quantitative research methods and the successful application of metrics to improve results • M.S. in Integrated Marketing Communications Competencies: • Strategic planning • Creative conceptualization • Integration of all marketing communications • B2B, B2C, and business to trade channel • Branding, social media, content marketing, PR, internal communication • Application of metrics to improve results • Coordination of multiple creative office locations • Project and production management • Cost reduction through process improvement • National brands, start-ups, governmental organizations, non-profits, associations • Motivational leadership, mentoring and management • Create and maintain strong client relationships • Qualitative and quantitative research methods • Design and copywriting