Joseph Robinson

Background

About Joseph Robinson

After wandering an penniless barren landscape of freelance illustration and graphic design back in the late 90's I decided to follow my future wife to Belgium where I decided to apply myself to the world of FMCG Brand Design for packaging at the Brussels based Design Board agency where I worked up until 2014. From the early days as junior designer to the heady heights of creative direction, I've absorbed and grown to accomplish skills in conceptual thinking, creative strategy, brand positioning, brand communication, shopper mindset understanding and much more, all in the service of FMCG brands in the quest to help meet their design and business needs. After learning the ropes for big fish such as Proctor & Gamble and The Coca Cola Company I decided to branch out to pastures new in search of more creative challenges. This lead me to the award winning, small & mighty brand and packaging design agency; Quatre Mains where I now hold the privileged position of Creative Director. Here I'm at a Pentaward winning agency that punches way above its weight and realizing there's way more out there through designing for challenger brands closer to home.