Joseph Volk

Background

About Joseph Volk

I have helped clients at every size and stage understand, acquire, engage, convert and retain their target customers. My main areas of expertise are in inbound marketing and content strategy. Currently, in my role as the Associate Director of our Digital Strategy team at Wheelhouse DMG, I lead strategic engagements focused on acquisition, content design, SEO, and other initiatives that involve both my core competencies and cross-functional work with other practice areas. I also work on new business development and service and tool design. One common thread in almost all my work is my knack for highly regulated spaces where expertise and accuracy matter most. I provide program management for enterprise-scale content initiatives with large clients in healthcare, life sciences and government. I develop and propose new content strategies for start-ups and challenger brands in financial services, medical devices and travel and hospitality. I interview SMEs and translate their insights and intuitions into high-visibility copy for consultancies, wealth managers and medical research groups. In all these contexts, I work confidently with C-level audiences, senior SMEs and fellow marketers and strategists alike. I spent the first half of my career earning an advanced degree in rhetoric and composition, writing in a variety of genres and contexts, teaching academic and professional writing and communication, and designing curriculum for a variety of college-level courses. This experience has given me a strong foundation of soft skills and executive presence, as well as the ability to add extra value to any context requiring people management, training and knowledge transfer, system and process definition, research and documentation and/or audience intelligence and persuasion.