Joseph Widner

Background

About Joseph Widner

As a content creator/producer at Smith & Wesson, I apply my creative direction and video production expertise to support the company's record-setting product sales and brand awareness. I have over 15 years of experience in shooting and editing engaging stories across various media platforms, using professional equipment and software such as Adobe Creative Suite and DaVinci Resolve. I have generated over 190 million targeted impressions in the first integrated national brand campaign via TV commercials, digital and streaming services, radio, outdoor, social media, and interactive retail kiosks. I have also been recognized by YouTube as a content creation leader for surpassing subscribers, an increase of over 70% in under two years. I collaborate with peers, business partners, team members, and senior level associates to develop and deliver innovative and flexible film projects for a variety of platforms and audiences. I am passionate about building a strong and diverse team that shares the company's mission and values.