Josey Trimble

Background

About Josey Trimble

The marketing industry has been calling to me from a young age. I loved watching commercials and creating different jingles, taglines, and campaigns in my head, and still do to this day. While working at Prairie Band Casino & Resort I had the pleasure of working cross-functionally with team managers at every department to align goals, messaging, and overall digital strategy. I led digital marketing efforts. I planned, wrote, tested, and analyzed paid and organic social media, paid search, and display campaigns. Within these paid campaigns I also managed the forecasting, performance, testing, metrics, and budget allocation. For written content, I Implemented a brand voice to better connect with our audience to use in our digital ads, emails, website content, social media, the Prairie Band App, and other non-digital platforms. I updated and managed the company website using WordPress and integrated SEO best practices. While working here I was most proud of increasing our paid social media CTR's by 26%, increasing our social media community engagement by 34%, and creating updated brand voice and digital content strategy to expand and enhance connection with our audience. During my time as a marketing intern at UL Prospector, I effectively increased SEO on their main website utilizing WordPress and Dreamweaver to create and update webpages. I wrote and copyedited blog posts and articles on their website, and collateral used at tradeshows throughout the world. While working with the marketing team I was able to analyze and execute onboarding email marketing campaigns. People are my passion, and through my experiences, I have found that upholding meaningful relationships is key to success in this line of work.