Josh Climans

Background

About Josh Climans

As an innovative marketing practitioner, I leverage research, analytics, and technology to craft full-funnel, integrated marketing campaigns utilizing traditional, digital, and social media to drive leads, conversion, and ultimately deliver revenue growth. I take a customer-centric approach to marketing, creating tailored messages designed to drive increased demand through qualified leads, referrals, and new customer acquisition. Throughout my career, I’ve demonstrated my ability as both a strategic thinker and tactical planner to build strong, cross-functional relationships to gain consensus on marketing plans that challenge the status-quo and ensure flawless market delivery. I possess a proven track record of combining market planning, customer and competitor research, and analytical tools that drive organizational efficiencies and repeatable processes to differentiate brands in competitive environments, accelerate market launches, and increase productivity. My people-first leadership style creates a culture of excellence and demonstrates that the best marketing strategies are the product of a team, empowered to take intelligent risks and make bold moves as evidenced by the following: Designing and implementing a B2B marketing program for top referring doctors that exceeded internal growth targets. Leading company-wide roll out of a patient CRM and lead management software to boost efficiency, improve customer engagement, and provide measurable results to inform marketing campaigns. Driving a 55% increase in new leads within the first six months following the launch of a new patient-centric website and landing pages, featuring refreshed content and designs. Areas of Expertise Brand Identity Development • Quantitative & Qualitative Market Research • Digital Marketing • Lead Management/CRM • Strategic Planning • Project Management • Vendor Management • SEO/SEM • Content Development • Data Analysis Technical Proficiencies MS Office (Word, PowerPoint, Excel, Outlook, Teams) • Zoom • Adobe InDesign Canva • Constant Contact • Google Analytics • Trello • MDprospects (CRM) • Qualtrics • Survey Monkey Knowledge of SPSS, SAP, WordPress