Josh Pico
Senior Vice President of Media at Directavenue
Based in Carlsbad, United States
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Seniority
Vp
Department
Advertising & Marketing
Location
Carlsbad
Industry
Advertising Services
Company size
31
Contact information
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j•••••••@directavenue.com
Phone
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Background
About Josh Pico
16+ years of experience in Direct Response Marketing with an extensive background in media planning, media buying and budget management with notable campaigns such as Beachbody, Bosley, Citrix, Pro Flowers (FTD), Qualcomm, Corinthian Colleges, IBM, Astrive Student Loans, Countrywide, Enzyte, Savvier, St. Jude, Lipozene, no!no! Hair Removal, Zip Recruiter, The Honest Company, eharmony, and Sprint to name a few. I have solidified many strong relationships with key people in the industry here in the US and Canada. I am well known among the media providers including National Cable, National Network, Syndication, Local Cable, and Local Broadcast Stations nationwide. My experience with Fortune 500 companies, small businesses and entrepreneurs provides a deep understanding of multiple direct marketing business models, which I use to deliver outsized results for our clients. Specialties: purchasing and procurement, branding and marketing, B2B and B2C media buying, results analysis, media planning, campaign management, CPM/GRP, upfront negotiation, syndication, national network, unwired cable, remnant inventory
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