Josh Singer

Background

About Josh Singer

Hello, I'm Josh, a Growth Marketer passionate about the intersections of marketing strategy, technology, loyalty marketing, and consumer behavior. My dynamic career in marketing currently has me immersed in the world of digital products, leading client engagements for consumer brands with a focus on loyalty strategy, CRM/customer lifecycle strategy, personalization, segmentation, and ongoing campaign development and execution. However, this just scratches the surface of my experiences which include roles in higher education and non-profit marketing, teaching college-level marketing classes, and consulting on projects that span from e-commerce store launch support (built on Shopify) to marketing strategy to owning paid digital media. Some of the areas I really shine are- Marketing strategy and campaign execution across multiple platforms and channels (App, web, email, content cards, push notifications, in-app messaging, and SMS)- Tech stack exploration and optimization, including classic and AI-powered tools to help unlock marketing potential (think: customer engagement platforms, CDPs, and analytics/business intelligence tools)- Growth marketing strategy, including advanced reporting, analytics, and consumer insights- Loyalty marketing strategy and campaign execution, including audience segmenting, personalization, gamification, and loyalty program development and evolution- Cross-functional internal collaboration with product designers, researchers, creatives, copywriters, developers, and engineers. My journey in marketing has been one of constant evolution. From higher education marketing to consulting, and now in the realm of digital products, I've embraced the rapid acceleration and disruption in marketing, sales, business, and consumer behavior. The integration of AI in marketing strategies has been a game-changer, and I'm excited to be at the forefront of this transformation. I thrive on creating high-impact marketing strategies that leverage emerging technologies and platforms, and data-driven decision-making. My background in academia, both as a marketer and adjunct professor, has instilled in me a growth mindset that constantly questions, evolves, and learns – especially crucial in a time of constant change in business, marketing, e-commerce, etc. Some of the tools and platforms I have experience with are Braze, Klaviyo, Shopify, Hubspot, Constant Contact, the Adobe Creative Suite, Punchh, mParticle, Google Analytics and Looker Studio, Zapier, Monday.com, Trello, and other miscellaneous less-enterprise MarTech and PM tools.